About Us

Our vision is to develop the lives of people and organisations so that everyone can thrive and return to their families safely every day.

mental health dashboard
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Our Why

After the recovery of our Founder and CEO, Emma Parsons' journey with Mental Ill Health in 2013, she has been a mental health advocate.   She initially provided individual consultations and coaching for C-Suite Executives and their teams across Australia and the UK.

From her own experience as a senior leader and working with C-Suite Executives, she recognised that companies (especially male-dominated workplaces) were increasingly struggling to improve and develop their teams' mental well-being proactively.  Resulting in increased unacceptable behaviours, mental and physical injuries, and injury claims.   


The majority had EAP and Mental First Aiders; however, these are all reactive measures.  The problems had already presented themselves, and the most worrying issue she found was that most people she spoke to were unaware they were dealing with excessive stress; it had become the norm for them.

This changed the trajectory of Proactive Action.  Emma was now on a mission to develop a more proactive system where organisations could use real-time data— and for the first time, have measurable KPI's that would identify underlying issues allowing the leadership team to strengthen areas that need attention with targeted high-impact actions—achieving better results faster.


 This is how the MindSafe system was born.  We believe - that if companies have the right tools and guidance to work proactively, this will reduce the impact of workplace stress, harmful behaviours, injuries and incidents - allowing people to thrive and go home safely to their families. 

Simplicity, Integrity, Innovative

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How We Work

Proactive Action recognises that no two organisations are the same.


This is why in 2020, the MindSafe Process was developed.  This unique process was created to assist an organisation with a deeper understanding of reducing their exposure to mental health risks and hazards - allowing them to manage work-related stress.


The MindSafe Process is a proactive tool that allows companies to evaluate and measure factors that are proven to impact the mental wellbeing of their team.  This tool has been designed for courageous companies who strive to improve their mental safety culture.

We are proud to say that we are one of the first companies in Australia to provide psychosocial assessments that align with the ISO 45001:2018 Occupational health and safety management systems and the Work Health and Safety Act 2011


Offering; Consulting, Leadership Coaching, Leadership Retreats, Resilience Training, Stress Management Training, Conflict Management Training, Interpersonal Relationships, Psychological Safety at Work Training, and bespoke training. 

Spaces are limited.

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Meet Emma Parsons - Founder and CEO


Emma previously worked within the construction industry for over 20 years and has been a Mental Health Advocate providing individual and group consultations and coaching for C-Suite Executives across the UK and Australia for more than 6 years.

With her credibility as an experienced Mental Health Risk Mitigation Consultant, with formal qualifications in ISO 19011:2011 Lead Auditor and ISO 45001:2018 OH&S Systems Specialist.  

Emma brings a unique understanding of the shared responsibility between employer and employee in managing workplace mental health and safety risk and responsibilities.

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